Client Success Story ᐧ Technology

How did PrideStaff in Dallas build a sales department from scratch in 30 days?

Eight candidates, four account executives, and one team that started on the same day, for a client already working with three other staffing agencies

Days start to finish

Candidates interviewed

Account executives hired

A Dallas property technology company had spent a year getting its operations running clean and was ready to grow. That meant a sales department it had never had before, staffed with account executives who could sell inside an all-hands-on-deck culture. Three other agencies were already working the company’s roles without delivering the candidates it needed. PrideStaff North Dallas presented eight candidates, filled four seats, and had the whole team starting together inside 30 days.

What we staffed

How we placed them

The Challenge

What made a brand-new sales team so hard to hire for?

The company had built the operations. It had never built a sales floor. After breaking away from a larger organization, this property technology company spent a year getting its resident screening platform steady for the property managers, landlords, and real estate agents who use it nationwide. With operations finally in place, leadership turned to growth, and growth meant a sales division that did not exist yet.

Three staffing agencies were already working the company’s operations roles, and none of them had solved it. Candidates were not coming in fast enough or strong enough, and no one on the vendor list had become the kind of partner the client wanted. They wanted to partner with one team who knew the culture and could be reached on the phone.

That left them working against three things at once:

Three agencies in play and still not enough quality candidates.
A whole division to build from zero, with no existing team to hire against.
A culture where wearing multiple hats is the job, which experienced sales professionals often struggle with.

How we helped

How did PrideStaff North Dallas staff a division that didn’t exist yet?

Eighteen months inside their business meant we already knew who would last there, so the search started with culture and worked back to the resume.

We already knew the culture

Eighteen months of partnership has made us an extension of their HR department. We knew what the “do whatever it takes” environment asks of a person day to day, and we knew a polished sales background on its own would not carry someone through it.

We built the profile with the owners

We sat down with ownership and HR to map the exact profile the growth phase required: an account executive who could drive client expansion and new client acquisition at the same time.

We searched where that person already works

We went after experienced account executives who had thrived in high-growth, scrappy environments. We had been staffing this client’s operations roles for a year and a half, so their environment was the part of the search we understood best.

What it delivered

Eight carefully selected candidates presented for interview.
Four experienced account executives hired, a 50% interview-to-hire ratio.

Thirty days from the first leadership conversation to a full team.
All four started together as one cohesive team, each of them a culture fit.

Why it moved that fast

Why could PrideStaff North Dallas build this team when three other agencies couldn’t?

The first sales team a company hires sets the standard for the people hired after them. This client had three vendors who could send resumes, and no one who could tell the difference between a strong account executive and a strong account executive who would last in their building.

Eighteen months of working their roles is what made that call possible. We knew what the day looked like inside that company, so we could screen for it before anyone reached an interview. Eight candidates were enough to fill four seats.

They had wanted a partner they could reach on a cell phone. What they got was a sales department, built in the time most searches take to fill one seat.

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“Julie and team are great! They are super responsive and do an overall amazing job with all roles we send their way!”

Ready to build your next department?

Talk with PrideStaff North Dallas about how we approach new-division builds, sales hiring, and the account executives who can sell in a culture like yours.

About PrideStaff North Dallas

PrideStaff North Dallas has been connecting Dallas talent with Dallas companies for over 25 years. As part of the PrideStaff family of brands, we specialize in staffing solutions for customer service, administrative support, call center, and operational roles. Together with PrideStaff Financial for your accounting and finance professionals, and G.A. Rogers & Associates for executive placements, we’re your complete talent solution in Dallas. One local team handling everything from receptionists to C-suite.