You have big plans for your company in 2021 — and that includes hiring new employees. However, before getting started with this, you need to adjust your employer branding strategy.
Right now, you feel like your brand identity doesn’t quite fit. Whether it’s outdated or a bit all over the place, you know it’s not a true reflection of your company. Here are four tips to give it a much-needed refresh so that you can attract top talent.
Seek Input From Various Sources
Your messaging needs to align with your brand, but you’re not sure that’s currently happening. Survey your employees and recent applicants to get feedback on your messaging. Critiques from various sources will help you learn what’s working and what isn’t so that you can make meaningful changes.
Brag a Little
Collecting accolades is nothing new for your team, but you’re not in the habit of publicizing them. It’s time to change that because these achievements help tell your company’s story. For example, if your business was honored as a family-friendly workplace, make this honor known. Add it to your HR page and highlight it on social media because it will make your brand stronger.
Send Targeted Communications
Every candidate who expresses interest in your company is different. Take advantage of this by segmenting communications to reach each person better. For example, you might send different types of messages to candidates who apply for marketing roles than tech positions. This will help you better engage prospective talent and keep them interested in your company.
Empower Employees to Become Brand Ambassadors
Applying for a job at a company you don’t know much about is stressful for many reasons, including the unknown of what it’s like to work there. Your employees can play a huge role in eliminating this gray area by serving as brand ambassadors.
By allowing them to share glimpses of their daily life — i.e., project updates, pictures from team events, things they enjoy most about working for your company — on their social media pages, prospective candidates can learn what it’s like to be part of your team. Of course, you’ll need to put some guidelines in place, but it’s best to give employees as much freedom as possible to share authentic content.
Are you having trouble finding the best new hire for your team? PrideStaff Dallas is up to the challenge! Get in touch to find out what we can do for you.
