The strength of your workforce usually depends on the level of talent you hire. So it’s vital you learn how to attract top candidates in 2019. Here are some proven hiring tips that will make your business more desirable.
Show Why Your Company is a Great Place to Work
A big part of getting top candidates interested in your company is projecting the right image. You need to show why your company is a great place to work and the advantages of being an employee there. So how do you do this?
One way is to showcase your company culture and what makes you different from your competitors. Explain what your philosophy is and what your values are. Show your team members in action working with one another. Let candidates know how you relate and interact with your customers. It’s all about being authentic and likable and painting a picture of your company’s personality. Doing so should strike a chord with many candidates and pique their interest.
In terms of mediums, here are some of the best to use:
- Your website
- Blog posts
- Videos (YouTube and Facebook tend to work best)
- Whitepapers
Get Exposure Through Search Engines
There are 3.5 billion searches on Google alone every day, which translates into an astonishing 40,000 per second. One of the best ways to get on the radar of top candidates is by having a presence on search engines. Following some basic search engine optimization (SEO) techniques like the following should help you improve your rankings:
- Incorporate strategic keywords into your content (Focus on keywords job searchers would use)
- Link to your website from social media or any other outlets you’re using
- Optimize your site for mobile users
- Encourage social sharing
Use Social Ads
You can move things along even quicker by opting for paid social ads. Nearly all networks like Facebook, Twitter and Instagram have a paid option where you can create professional ads to entice talented candidates. These can be fully customized and allow you to target specific demographics so the money you invest goes further.
Here are some resources for getting started:
Improving Your Recruiting
The best and brightest candidates have a lot of options and plenty of companies trying to woo them. Improving your recruiting by knowing how to attract top candidates should give you the edge.
Looking to take your recruiting to the next level? Contact PrideStaff DFW today to see how we can help.
