If your company isn’t on social media, it’s in the minority. A 2015 study conducted by eMarketer revealed that 89 percent of companies with 100 or more employees would be using social media for marketing purposes by the end of 2016. Even if your business is on the smaller side, you’re still not exempt, because social media has become such a prominent force that customers expect companies to have a presence.
These days, everyone from teenagers to senior citizens is active on social media. So if your company steers clear of sites like Facebook, Twitter and Instagram, you’re missing out.
Five Reasons Your Company Needs to Be on Social Media
Build Trust
Since most companies have a presence on at least one social media site, many customers — especially the younger generation that grew up with these platforms — are leery of those that don’t. If they search unsuccessfully for your Facebook or Twitter account, they might assume your company is shady and decide not to do business with you.
Generate a Buzz
When your company has a sale, launches a new product or receives a special honor, you want to spread the word as far as possible. Sure you can send an email blast or a direct mail campaign, but it’s a lot cheaper and easier to post the update to your social media accounts. Loyal customers will share your content with their own networks, and you can even purchase sponsored posts, allowing you to expand your reach to a level never before imagined.
Bond With Customers
Social media allows you to deepen your relationship with customers. You’re able to create a brand persona they can relate to and enjoy keeping up with. This makes it easy to ask them for feedback, show them what goes on behind the scenes at your company and get to know them on a deeper level. When they follow you on social sites, your posts appear in their newsfeed, ensuring your company constantly crosses their mind.
Edge Out Your Competition
It’s pretty certain that your competitors are on social media, so if you’re not, they’re getting all the attention. Stop them from taking customers that should be yours by creating a robust presence for your business.
Attract Top Talent
More than just a marketing tool, having an active social media existence will help you appeal to a higher quality of talent when hiring. Savvy companies use their pages to highlight their company culture and give prospective candidates a glimpse at what it’s like to work for the organization. The best and brightest professionals have their choice of employers, so most won’t even consider working for a company not on social media because there are too many unknowns.
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