Social media has taken the world by storm. According to the Pew Research Center, seven in 10 Americans have a social presence, and the median user maintains accounts on three popular platforms. Recruiters are aware of this, and they’re using it to gather more detailed information on candidates than ever.
If your social media presence is visible to the public, it’s fair game for employers to check out. Feel certain most wouldn’t miss the opportunity to acquire as much information as possible on a potential hire. Follow these three steps to give them what they want to see.
Evaluate Your Online Presence
Take the time to thoroughly review your social media content in the public domain. Scroll through all past posts to look for anything that could be considered remotely controversial. This includes content you’ve written, shared and liked, because it all reflects back on you. If you don’t think you have the ability to be unbiased, ask someone you trust to complete this task on your behalf.
Delete Unflattering Posts
Social media content written or shared in poor taste can cost you a job. If you have to ask yourself if a post is inappropriate, take that as a cue it probably is. Generally speaking, content involving politics, religion and anything depicting you engaging in illegal activity should be deleted. Additionally, posts containing profanity, spelling errors and too much information also present you in an unfavorable manner.
Curate Image-Enhancing Content
Unbecoming social media content will almost definitely ruin your chances of getting a job, but a robust presence can boost your candidacy. Social media is an incredible way to highlight both your character and passion for the work. Take this opportunity gain an edge on your competition.
Share content relevant to your field, follow industry influencers and engage with like-minded individuals. Show enthusiasm by posting daily — or at least several times per week — and make sure your profiles have a positive vibe.
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